Get Involved: $3 Million Buy Local, Play Local Program

The City of Gold Coast (CoGC) is investing $3 million into a ‘Play Money Rewards' program to support the city’s tourism, dining, retail, and arts and culture industries. The program will be facilitated by Destination Gold Coast (DGC).

The ‘Play Money Rewards' program will see 60,000 rewards of $50 each on offer to Gold Coast residents, activated when the purchase is $100 or more.

‘Play Money Rewards' can be redeemed at participating Gold Coast tours and attractions including arts and culture experiences, accommodation, restaurants and local retail businesses.

A limit of one ‘Play Money Reward' will be available to Gold Coast residents aged 18 years or over from 9:00am AEST on Thursday, 16 September 2021 until the allocation has been exhausted. All ‘Play Money Rewards' must be used by 11:59pm ADST on Friday, 31 December 2021.



To be part of the ‘Play Money Rewards' program, businesses must:

  • Be permanently established, based in and conduct their business within the Gold Coast local government area, and have an active ABN that is registered to an address within the Gold Coast local government area.
  • Be a registered COVID safe business and have a COVID-19 Safe Plan in place.
  • Operate in one of the following eligible industries:
    • Cafes and restaurants;
    • Tours and attractions including scenic and sightseeing transport;
    • Arts and culture including performing arts operations, theatres and entertainment centres;
    • Accommodation (excluding private rentals, Airbnb etc);
    • Local retailers;
    • Amusement, theme parks and water parks;
    • Recreational activities such as go-karting, indoor climbing, mini-golf etc.;
    • Outdoor adventures; and
  • Complete an Expression of Interest and submit this by 5:00pm on Friday, 27 August 2021.

Businesses operating in the following industries are not eligible to participate in the ‘Play Money Rewards’ program:

  • National retailers;
  • Products or services involving alcohol (with no dining option available), gambling or tobacco;
  • Online-only services;
  • Food delivery services;
  • Ride share services;
  • Public transport;
  • Adult entertainment services and retailers;
  • Cosmetic services and treatments;
  • Personal services (fitness training, physiotherapy, massage, naturopathy, dentistry, medical);
  • Private rentals;
  • Home repair and maintenance;
  • Vehicle sales and maintenance;
  • Tattoo parlours; and
  • Pawnbrokers.

Final inclusion into the program is at the sole discretion of DGC.



Expressions of Interest open today (10:00am AEST Monday, 23 August) and close 5:00pm AEST Friday, 27 August. View more about the initiative and answers to frequently asked questions here.

Unfortunately, submissions past this deadline cannot be included.


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